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Untapped Solutions

Client: Jong Ondernemen   |   2023   |   Design Thinking, Brand Concept & Strategy, Market Research & Positioning

For Jong Ondernemen, I prototyped LOOT: a website & interactive canvas that guides students through the process of defining a business idea that aligns with their true essence, strengths, skills & passions – turning purpose into profit: today's generation's dream.

 

But LOOT was more than an educational tool – it was a solution to an untapped need in the market. Developed from data-backed insights into what young entrepreneurial minds truly needed, the solution filled a gap that had yet to be addressed.

 

This is what brands are meant to do:​​​

identify & solve problems the world hasn't fully grasped yet & serve those needs before anyone else does.

loot website
loot canvas

View the prototype document detailing the iterative process & design thinking methodology that shaped the final prototype.

loot dots.png
loot prototype document
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