Growing Soilmates

Client: Soilmates | 2022 | Growth Hacking, Strategic Positioning & Persona Refinement

While working with Soilmates – a brilliant brand that rescues 'ugly' avocados for avocado cooking oil – I had the opportunity to enhance their brand strategy through a targeted Google Ads campaign. Over eight weeks, user numbers grew by nearly 34%.

The insights also allowed me to refine their brand persona, aligning it better with user demographics, interests & top-performing keywords to drive more impactful & relatable messaging.

Certified in Growth Hacking with Digital Marketing by EAZL, applying data-driven strategies to accelerate brand growth.