My Story

I am Mimi, ​

a creative strategist passionate about 

building purposeful & future-proof brands through strategic & empathetic thinking. 

 

My background in Creative Business (Hogeschool Utrecht, the Netherlands), combined with my Yoga Teacher Training, has given me a holistic perspective on both sides of business: how to make a brand stand out in a competitive market and, equally important, how to be brave enough to embrace self-realisation – to tell your story through your brand. 

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Creativity goes beyond aesthetics – it's about thinking differently, expressing bold ideas & daring to bring visions to life. In a world that often fears authenticity, I believe in owning your identity.

 

I'm here to help you transform your "why" into purposeful expressions the world cannot ignore.

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I'm here to fulfil my dream by helping you express yours.