Revitalising Brand Positioning through Data-Driven Marketing

One of my favs! While working with Soilmates – a brilliant brand that rescues 'ugly' avocados to create avocado oil for cooking – I had the opportunity to enhance their brand strategy through a targeted Google Ads campaign. Over 8 weeks, user numbers grew by nearly 34%. The insights also allowed me to refine their brand persona, aligning it better with user demographics, interests, and top-performing keywords to drive even more impactful messaging.