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Solving Problems Others Don't
Design Thinking | Brand Concept & Strategy | Market Research & Positioning
For Jong Ondernemen, I prototyped LOOT using the Design Thinking methodology: a website & interactive canvas that guides students through the process of defining a business idea that aligns with their true essence, strengths, skills & passions – turning purpose into profit: today's generation's dream.
But LOOT was more than an educational tool – it was a solution to an untapped need in the market. Developed from data-backed insights into what young entrepreneurial minds truly needed, the solution filled a gap that had yet to be addressed.
This is what brands are meant to do: identify & solve problems the world hasn't fully grasped yet & serve those needs before anyone else does.
What unique problem is your brand solving for your audience?
