Understanding Brands – the 1st Step to Effective Strategies

Exploring Adidas's success story through in-depth marketing & branding analysis revealed the complexity of building a global brand & the deep, almost human-like, personality it embodies. As a brand strategist, I’m fascinated by looking beyond the surface – recognising that a brand’s essence requires careful nurturing, consistent positioning & a clear emotional connection with its audience. That’s why I love diving into the heart of a brand: to uncover a brand's opportunity to resonate deeply & authentically. When you truly understand the full spectrum of your brand’s identity, you can create strategies that elevate it.
What emotions does your brand evoke & how deeply does it resonate with your audience?