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Strategic Foresight for Brand Evolution
Brand Experience Strategy | Market Research & Foresight
Even the most iconic brands must evolve to stay ahead. In a case study on Calm – a brand known for its strong purpose and high-profile collaborations – I explored how technological advancements could shape its future. Through in-depth demographic, industry, and tech trend analysis, I developed three innovative brand experiences incorporating AI, VR, and the metaverse, ensuring Calm stays relevant in an ever-changing landscape. What future shifts could shape your brand’s next chapter?
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