Optimising Content Performance & Strategy

Creating content is one thing – making it perform is another. In this project, I didn’t just learn content strategy in theory; I put it into practice. By creating a platform purely as a prototype, I tested, analysed & adapted my content based on real performance data: A hands-on experience to develop a data-backed content proposal for a client, optimising for both reach & engagement. Algorithms are challenging, but actively testing content provides valuable insights into refining messaging that actually reaches your audience.
Is your content reaching the audience it deserves?